Regional Preferences

When we did the assignment for the newspaper front pages it was interesting to see the difference of what was important news to larger cities compared to smaller cities and also the different regions they were in.
The larger cities put more of a focus in their main headlines to national topics. The smaller cities were more focused on local news in thier own areas.
Each region has what they consider thier own importance that is newsworthy.

When we write for the web we have to keep in mind who our audience is and make sure to add details that would not otherwise know. For example, you couldn't just say "Piqua's City Manager" you would have to say "City Manager, Frederick E. Enderle" or the audience would not know exactly who that person is if they are not in the region.

You could apply this on the job by creating newsletters for employees. Most work places are broken up into different departments, which means you would have to be a bit more discriptive with the information, such as names and departments. This way anyone that is not from that department has a better understanding of what is being written about and who it is written about. Each department has thier own idea of what would be considered important and worthy of a headline and would be important to that department. The main headline of the document would appeal to all employees as it would most likely have overall company information, stats, events, changes and things of that nature.